Podaci

data1 <- read_excel("Online_Retail_clean.xlsx") |> filter ( Quantity > 0 , UnitPrice > 0 ) |> mutate(InvoiceDate = as.Date(InvoiceDate), CustomerID=as.numeric(CustomerID)) |>
group_by( CustomerID , InvoiceNo ) |> 
summarise (
Trosak = sum(Quantity*UnitPrice) ,BrojArtikala = n () , minPrice = min(UnitPrice) , maxPrice=max(UnitPrice), minQuantity=min(Quantity), maxQuantity=max(Quantity)) |>
group_by(CustomerID) |>
summarise (
meanBrojArtikala = mean(BrojArtikala), minBrojArtikala=min(BrojArtikala), maxBrojArtikala=max(BrojArtikala), minPrice = min(minPrice), sumTrosak = sum(Trosak), n = n (), maxPrice = max(maxPrice), minQuantity=min(minQuantity), maxQuantity=max(maxQuantity), meanTrosak = mean(Trosak))
data1 <- na.omit(data1) |> select(-CustomerID)
data1.s <- scale(data1)
pom <- read_excel("Online_Retail_clean.xlsx") |> filter(Description!="Manual")
pom <- pom |>
  group_by(InvoiceNo) |>
  summarise(kupnja = list(unique(Description)))

pom1 <- pom$kupnja
names(pom1) <- pom$InvoiceNo

data2 <- as(pom1, "transactions")
dim(data2)
## [1] 19801  3809
summary(data2)
## transactions as itemMatrix in sparse format with
##  19801 rows (elements/itemsets/transactions) and
##  3809 columns (items) and a density of 0.0068659 
## 
## most frequent items:
## WHITE HANGING HEART T-LIGHT HOLDER            JUMBO BAG RED RETROSPOT 
##                               2269                               2092 
##           REGENCY CAKESTAND 3 TIER                      PARTY BUNTING 
##                               1989                               1686 
##            LUNCH BAG RED RETROSPOT                            (Other) 
##                               1565                             508239 
## 
## element (itemset/transaction) length distribution:
## sizes
##    1    2    3    4    5    6    7    8    9   10   11   12   13   14   15   16 
## 1513  815  693  677  673  618  606  601  624  552  543  501  501  514  558  546 
##   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32 
##  459  453  481  435  401  342  349  296  251  255  242  251  272  225  189  184 
##   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48 
##  170  172  147  114  137  121  135  124  127   95  101  113   86   96   91   83 
##   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64 
##   94   77   57   72   75   72   66   55   62   49   43   55   38   29   47   36 
##   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80 
##   40   39   40   41   26   31   36   23   27   34   25   21   19   26   15   14 
##   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96 
##   16   24   15   23   15   15   15   15   10   12    9   17   14    7    6   10 
##   97   98   99  100  101  102  103  104  105  106  107  108  109  110  111  112 
##   11   11    4   10   13    1    8    7    2    5    5    5    4    5    6    4 
##  113  114  115  116  117  118  119  120  121  122  123  124  125  126  127  128 
##    4    5    6   11    4    7    5    7    9    7    4    4    5    4    5    4 
##  129  130  131  132  133  134  135  136  137  138  139  140  141  142  143  144 
##    2    2    3    5    3    3    3    6    6    4    3    4    5    2    5    1 
##  145  146  147  148  149  150  151  152  153  154  155  156  157  158  159  160 
##    5    3    3    7    2    6    4    4    3    2    2    3    6    1    1    4 
##  161  162  163  164  165  167  168  169  170  171  172  173  174  175  176  177 
##    3    2    3    4    5    5    3    2    1    5    4    4    1    4    7    2 
##  178  179  180  181  182  183  184  185  186  187  188  189  190  191  192  193 
##    3    3    4    6    4    3    2    2    4    2    5    4    2    2    2    4 
##  194  195  196  197  198  201  202  203  204  205  206  207  208  210  211  213 
##    2    5    2    2    3    1    6    4    2    2    1    3    1    5    1    1 
##  214  215  216  217  218  219  222  223  224  225  227  228  229  230  231  232 
##    2    3    4    1    2    3    2    3    3    1    1    2    1    1    1    1 
##  234  235  236  237  238  240  241  242  243  246  248  249  252  253  254  256 
##    1    1    3    3    1    2    1    2    2    2    2    3    1    2    2    2 
##  259  260  261  262  263  265  266  270  271  274  278  279  281  282  284  286 
##    1    2    1    2    2    1    1    1    1    1    1    2    2    2    1    2 
##  287  288  289  291  292  294  296  297  299  300  308  309  314  318  319  330 
##    1    1    1    1    1    1    1    2    1    1    1    1    1    1    1    1 
##  331  332  333  334  339  340  343  345  346  349  351  352  354  357  359  362 
##    2    1    2    1    1    1    1    1    2    1    2    1    1    1    1    1 
##  370  374  377  378  383  385  387  401  403  405  409  410  414  415  417  418 
##    1    1    1    1    1    1    1    2    1    1    1    1    1    2    1    1 
##  419  428  433  437  438  442  448  454  459  462  470  481  485  486  487  493 
##    1    1    3    1    2    1    1    2    2    1    1    1    1    1    1    1 
##  501  502  508  514  515  516  517  519  522  524  525  526  528  530  535  538 
##    1    2    1    1    1    1    1    1    1    2    1    1    1    1    1    1 
##  540  542  551  560  567  571  577  584  585  588  589  592  594  598  600  606 
##    1    1    1    1    1    1    1    1    1    1    1    1    1    1    1    1 
##  621  628  634  644  647  649  660  673  675  686  703  720  730  748 1107 
##    1    1    1    1    1    1    1    1    1    1    1    1    1    1    1 
## 
##    Min. 1st Qu.  Median    Mean 3rd Qu.    Max. 
##    1.00    6.00   15.00   26.15   29.00 1107.00 
## 
## includes extended item information - examples:
##                    labels
## 1   *Boombox Ipod Classic
## 2 *USB Office Mirror Ball
## 3  10 COLOUR SPACEBOY PEN
## 
## includes extended transaction information - examples:
##   transactionID
## 1        536365
## 2        536366
## 3        536367

Grupiranje podataka po k-sredini

Deskriptivna analiza

summary(data1)
##  meanBrojArtikala  minBrojArtikala  maxBrojArtikala     minPrice       
##  Min.   :  1.000   Min.   :  1.00   Min.   :  1.00   Min.   :   0.001  
##  1st Qu.:  9.333   1st Qu.:  3.00   1st Qu.: 13.00   1st Qu.:   0.210  
##  Median : 17.000   Median :  9.00   Median : 23.00   Median :   0.390  
##  Mean   : 22.199   Mean   : 14.66   Mean   : 32.02   Mean   :   1.448  
##  3rd Qu.: 28.250   3rd Qu.: 19.00   3rd Qu.: 41.00   3rd Qu.:   0.650  
##  Max.   :299.706   Max.   :219.00   Max.   :541.00   Max.   :2033.100  
##    sumTrosak               n             maxPrice        minQuantity      
##  Min.   :     3.75   Min.   :  1.00   Min.   :   0.17   Min.   :    1.00  
##  1st Qu.:   306.21   1st Qu.:  1.00   1st Qu.:   7.95   1st Qu.:    1.00  
##  Median :   668.12   Median :  2.00   Median :  12.50   Median :    1.00  
##  Mean   :  2033.59   Mean   :  4.26   Mean   :  22.40   Mean   :   24.84  
##  3rd Qu.:  1644.55   3rd Qu.:  5.00   3rd Qu.:  15.00   3rd Qu.:    2.00  
##  Max.   :279138.02   Max.   :209.00   Max.   :4161.06   Max.   :74215.00  
##   maxQuantity        meanTrosak      
##  Min.   :    1.0   Min.   :    3.45  
##  1st Qu.:   24.0   1st Qu.:  178.21  
##  Median :   36.0   Median :  290.96  
##  Mean   :  118.5   Mean   :  417.22  
##  3rd Qu.:   72.0   3rd Qu.:  426.04  
##  Max.   :80995.0   Max.   :84236.25
k <- kmeans(data1, centers=2, nstart=25)
str(k)
## List of 9
##  $ cluster     : int [1:4338] 2 1 1 1 1 1 1 1 1 1 ...
##  $ centers     : num [1:2, 1:10] 22.2 18.4 14.7 1 31.9 ...
##   ..- attr(*, "dimnames")=List of 2
##   .. ..$ : chr [1:2] "1" "2"
##   .. ..$ : chr [1:10] "meanBrojArtikala" "minBrojArtikala" "maxBrojArtikala" "minPrice" ...
##  $ totss       : num 3.79e+11
##  $ withinss    : num [1:2] 7.78e+10 6.36e+10
##  $ tot.withinss: num 1.41e+11
##  $ betweenss   : num 2.37e+11
##  $ size        : int [1:2] 4329 9
##  $ iter        : int 1
##  $ ifault      : int 0
##  - attr(*, "class")= chr "kmeans"
k
## K-means clustering with 2 clusters of sizes 4329, 9
## 
## Cluster means:
##   meanBrojArtikala minBrojArtikala maxBrojArtikala  minPrice  sumTrosak
## 1         22.20716        14.68907        31.93763 1.4496960   1701.516
## 2         18.44705         1.00000        73.55556 0.4855556 161759.312
##           n maxPrice minQuantity maxQuantity meanTrosak
## 1  4.156156  21.9976    7.750289    80.81959   375.1492
## 2 54.222222 216.4378 8247.333333 18266.00000 20652.1332
## 
## Clustering vector:
##    [1] 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##   [38] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##   [75] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [112] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [149] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [186] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [223] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [260] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [297] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [334] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [371] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [408] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [445] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [482] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [519] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [556] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [593] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [630] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [667] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [704] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [741] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [778] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [815] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [852] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [889] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [926] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
##  [963] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1000] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1037] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1074] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1111] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1148] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1185] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1222] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1259] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1296] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1333] 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1370] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1407] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1444] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1481] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1518] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1555] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1592] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1629] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1666] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1
## [1703] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1740] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1777] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1814] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1851] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1
## [1888] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1925] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1962] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [1999] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2036] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2073] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2110] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2147] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2184] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2221] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2258] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2295] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2332] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2369] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2406] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2443] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2480] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2517] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2554] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2591] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2628] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2665] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2702] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2739] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2776] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2813] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2850] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2887] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2924] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2961] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [2998] 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3035] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3072] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3109] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3146] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3183] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3220] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3257] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3294] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3331] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3368] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3405] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3442] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3479] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3516] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3553] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3590] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3627] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3664] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3701] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1
## [3738] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1
## [3775] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3812] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3849] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3886] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3923] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3960] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [3997] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [4034] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [4071] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [4108] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [4145] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [4182] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [4219] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [4256] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [4293] 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
## [4330] 1 1 1 1 1 1 1 1 1
## 
## Within cluster sum of squares by cluster:
## [1] 77776116185 63604631951
##  (between_SS / total_SS =  62.7 %)
## 
## Available components:
## 
## [1] "cluster"      "centers"      "totss"        "withinss"     "tot.withinss"
## [6] "betweenss"    "size"         "iter"         "ifault"
fviz_nbclust(data1, kmeans, method = "silhouette")

Podatke smo raspodijelili u dva klastera, i potrvdili koristeći Silhouette metodu. U prvom klasteru nalaze se kupci čije su navike uobičajene. U drugom klasteru nalaze se ekstremi, odnosno stršila. To su kupci koji ispodprosječno troše.

fviz_cluster(k, data=data1)

Hijerarhijsko grupiranje podataka

data.dist <- dist(data1.s, method="euclidean")
hc <- hclust(data.dist, method="ward.D2")
dend <- as.dendrogram(hc)
plot(dend)

gap_stat <- clusGap(data1.s, FUN = hcut, nstart = 25, K.max = 5, B = 50)
fviz_gap_stat(gap_stat)

Za grupiranje smo odabrali metodu complete. Za prikaz optimalnog broja klastera odabrali smo metodu clusGap. Metoda clusGap nam je prikazala da je optimalan broj klastera jedan. To znači da se svi kupci nalaze u jednom klasteru. (pitati za odabir metode) Metoda clusGap prikazuje da se podaci ne mogu podijeliti u klastere, dok metoda Silhouette iz prvog zadatka predlaže podjelu u dva klastera.

Pravila pridruživanja

rules <- apriori(data2, parameter = list(supp = 0.003, conf = 0.95, minlen = 2, maxlen = 5, target = "rules"))
## Apriori
## 
## Parameter specification:
##  confidence minval smax arem  aval originalSupport maxtime support minlen
##        0.95    0.1    1 none FALSE            TRUE       5   0.003      2
##  maxlen target  ext
##       5  rules TRUE
## 
## Algorithmic control:
##  filter tree heap memopt load sort verbose
##     0.1 TRUE TRUE  FALSE TRUE    2    TRUE
## 
## Absolute minimum support count: 59 
## 
## set item appearances ...[0 item(s)] done [0.00s].
## set transactions ...[3809 item(s), 19801 transaction(s)] done [0.38s].
## sorting and recoding items ... [2022 item(s)] done [0.02s].
## creating transaction tree ... done [0.01s].
## checking subsets of size 1 2 3 4 5 done [1.56s].
## writing ... [17597 rule(s)] done [0.04s].
## creating S4 object  ... done [0.02s].
rules
## set of 17597 rules
redRules <- which(colSums(is.subset(rules, rules)) > 1)
length(redRules)  
## [1] 11321
rules.red <- rules[-redRules]
inspect(head(rules.red))
##     lhs                                     rhs                                     support confidence    coverage     lift count
## [1] {BLUE 3 PIECE POLKADOT CUTLERY SET,                                                                                          
##      PINK  POLKADOT PLATE}               => {PINK 3 PIECE POLKADOT CUTLERY SET} 0.003333165  0.9705882 0.003434170 35.19893    66
## [2] {HERB MARKER CHIVES,                                                                                                         
##      HERB MARKER MINT}                   => {HERB MARKER PARSLEY}               0.009241957  0.9631579 0.009595475 80.13231   183
## [3] {HERB MARKER CHIVES,                                                                                                         
##      HERB MARKER THYME}                  => {HERB MARKER PARSLEY}               0.009241957  0.9682540 0.009544972 80.55629   183
## [4] {HERB MARKER BASIL,                                                                                                          
##      HERB MARKER CHIVES}                 => {HERB MARKER THYME}                 0.008736932  0.9505495 0.009191455 79.41700   173
## [5] {HERB MARKER BASIL,                                                                                                          
##      HERB MARKER CHIVES}                 => {HERB MARKER PARSLEY}               0.008837937  0.9615385 0.009191455 79.99758   175
## [6] {HERB MARKER CHIVES,                                                                                                         
##      HERB MARKER ROSEMARY}               => {HERB MARKER PARSLEY}               0.009241957  0.9682540 0.009544972 80.55629   183
inspect(head(rules, n = 20, by ="lift"))
##      lhs                                       rhs                                   support confidence    coverage      lift count
## [1]  {CHRISTMAS TREE DECORATION WITH BELL,                                                                                         
##       CHRISTMAS TREE STAR DECORATION,                                                                                              
##       JUMBO BAG RED RETROSPOT}              => {CHRISTMAS TREE HEART DECORATION} 0.003131155  0.9841270 0.003181657 108.25944    62
## [2]  {CHRISTMAS TREE DECORATION WITH BELL,                                                                                         
##       CHRISTMAS TREE STAR DECORATION,                                                                                              
##       VINTAGE PAISLEY STATIONERY SET}       => {CHRISTMAS TREE HEART DECORATION} 0.003434170  0.9577465 0.003585677 105.35743    68
## [3]  {CHRISTMAS TREE DECORATION WITH BELL,                                                                                         
##       CHRISTMAS TREE STAR DECORATION,                                                                                              
##       SUKI  SHOULDER BAG}                   => {CHRISTMAS TREE HEART DECORATION} 0.003333165  0.9565217 0.003484672 105.22271    66
## [4]  {CHRISTMAS TREE DECORATION WITH BELL,                                                                                         
##       CHRISTMAS TREE STAR DECORATION,                                                                                              
##       FLORAL FOLK STATIONERY SET}           => {CHRISTMAS TREE HEART DECORATION} 0.003080652  0.9531250 0.003232160 104.84905    61
## [5]  {CHARLIE+LOLA PINK HOT WATER BOTTLE,                                                                                          
##       CHRISTMAS TREE DECORATION WITH BELL}  => {CHRISTMAS TREE HEART DECORATION} 0.003030150  0.9523810 0.003181657 104.76720    60
## [6]  {6 RIBBONS RUSTIC CHARM,                                                                                                      
##       CHRISTMAS TREE DECORATION WITH BELL}  => {CHRISTMAS TREE HEART DECORATION} 0.003030150  0.9523810 0.003181657 104.76720    60
## [7]  {CHRISTMAS TREE DECORATION WITH BELL,                                                                                         
##       CHRISTMAS TREE STAR DECORATION}       => {CHRISTMAS TREE HEART DECORATION} 0.004999747  0.9519231 0.005252260 104.71683    99
## [8]  {DOLLY GIRL CHILDRENS CUP,                                                                                                    
##       SPACE BOY CHILDRENS CUP,                                                                                                     
##       SPACEBOY CHILDRENS BOWL}              => {DOLLY GIRL CHILDRENS BOWL}       0.005403767  0.9816514 0.005504772 101.76795   107
## [9]  {DOLLY GIRL CHILDRENS CUP,                                                                                                    
##       SPACEBOY CHILDRENS BOWL}              => {DOLLY GIRL CHILDRENS BOWL}       0.005908792  0.9590164 0.006161305  99.42138   117
## [10] {CHRISTMAS TREE DECORATION WITH BELL,                                                                                         
##       CHRISTMAS TREE HEART DECORATION,                                                                                             
##       FLORAL FOLK STATIONERY SET}           => {CHRISTMAS TREE STAR DECORATION}  0.003080652  0.9838710 0.003131155  98.39207    61
## [11] {CHRISTMAS GINGHAM STAR,                                                                                                      
##       JAM MAKING SET PRINTED,                                                                                                      
##       PAPER CHAIN KIT 50'S CHRISTMAS}       => {CHRISTMAS GINGHAM TREE}          0.003080652  0.9682540 0.003181657  97.81835    61
## [12] {DOLLY GIRL CHILDRENS BOWL,                                                                                                   
##       SPACE BOY CHILDRENS CUP,                                                                                                     
##       SPACEBOY CHILDRENS BOWL}              => {DOLLY GIRL CHILDRENS CUP}        0.005403767  0.9553571 0.005656280  97.01039   107
## [13] {CHRISTMAS TREE DECORATION WITH BELL,                                                                                         
##       CHRISTMAS TREE HEART DECORATION,                                                                                             
##       JUMBO BAG RED RETROSPOT}              => {CHRISTMAS TREE STAR DECORATION}  0.003131155  0.9687500 0.003232160  96.87989    62
## [14] {CHRISTMAS GINGHAM STAR,                                                                                                      
##       JAM MAKING SET PRINTED}               => {CHRISTMAS GINGHAM TREE}          0.003484672  0.9583333 0.003636180  96.81611    69
## [15] {CHRISTMAS TREE DECORATION WITH BELL,                                                                                         
##       CHRISTMAS TREE HEART DECORATION,                                                                                             
##       SUKI  SHOULDER BAG}                   => {CHRISTMAS TREE STAR DECORATION}  0.003333165  0.9565217 0.003484672  95.65700    66
## [16] {CHRISTMAS TREE HEART DECORATION,                                                                                             
##       FLORAL FOLK STATIONERY SET,                                                                                                  
##       SUKI  SHOULDER BAG}                   => {CHRISTMAS TREE STAR DECORATION}  0.003131155  0.9538462 0.003282662  95.38943    62
## [17] {CHARLIE+LOLA PINK HOT WATER BOTTLE,                                                                                          
##       CHRISTMAS TREE DECORATION WITH BELL}  => {CHRISTMAS TREE STAR DECORATION}  0.003030150  0.9523810 0.003181657  95.24291    60
## [18] {SET/20 RED RETROSPOT PAPER NAPKINS,                                                                                          
##       SET/6 COLLAGE PAPER CUPS}             => {SET/6 COLLAGE PAPER PLATES}      0.003030150  0.9677419 0.003131155  88.30534    60
## [19] {GREEN VINTAGE SPOT BEAKER,                                                                                                   
##       PINK VINTAGE SPOT BEAKER,                                                                                                    
##       RED VINTAGE SPOT BEAKER}              => {BLUE VINTAGE SPOT BEAKER}        0.004949245  0.9607843 0.005151255  85.69590    98
## [20] {HERB MARKER BASIL,                                                                                                           
##       HERB MARKER CHIVES,                                                                                                          
##       HERB MARKER PARSLEY,                                                                                                         
##       HERB MARKER ROSEMARY}                 => {HERB MARKER THYME}               0.008332912  0.9880240 0.008433917  82.54794   165
inspect(head(rules, n = 20, by ="confidence"))
##      lhs                                     rhs                               support confidence    coverage     lift count
## [1]  {BUTTON BOX,                                                                                                           
##       PINK CAT BOWL}                      => {SUKI  SHOULDER BAG}          0.003737185          1 0.003737185 37.36038    74
## [2]  {CHRISTMAS GINGHAM TREE,                                                                                               
##       TOOTHPASTE TUBE PEN}                => {JAM MAKING SET PRINTED}      0.003080652          1 0.003080652 17.04045    61
## [3]  {BLUE 3 PIECE POLKADOT CUTLERY SET,                                                                                    
##       HOT BATHS METAL SIGN,                                                                                                 
##       RED RETROSPOT CHARLOTTE BAG}        => {WOODLAND CHARLOTTE BAG}      0.003030150          1 0.003030150 23.71377    60
## [4]  {BLUE 3 PIECE POLKADOT CUTLERY SET,                                                                                    
##       RED RETROSPOT OVEN GLOVE,                                                                                             
##       STRAWBERRY CHARLOTTE BAG}           => {RED RETROSPOT CHARLOTTE BAG} 0.003030150          1 0.003030150 19.14990    60
## [5]  {BLUE 3 PIECE POLKADOT CUTLERY SET,                                                                                    
##       CHARLOTTE BAG PINK POLKADOT,                                                                                          
##       CHOCOLATE HOT WATER BOTTLE}         => {STRAWBERRY CHARLOTTE BAG}    0.003030150          1 0.003030150 27.42521    60
## [6]  {BLUE 3 PIECE POLKADOT CUTLERY SET,                                                                                    
##       CHOCOLATE HOT WATER BOTTLE,                                                                                           
##       RED RETROSPOT CHARLOTTE BAG}        => {STRAWBERRY CHARLOTTE BAG}    0.003181657          1 0.003181657 27.42521    63
## [7]  {BLUE 3 PIECE POLKADOT CUTLERY SET,                                                                                    
##       CHARLOTTE BAG PINK POLKADOT,                                                                                          
##       CHOCOLATE HOT WATER BOTTLE}         => {RED RETROSPOT CHARLOTTE BAG} 0.003030150          1 0.003030150 19.14990    60
## [8]  {ALARM CLOCK BAKELIKE RED,                                                                                             
##       BLUE 3 PIECE POLKADOT CUTLERY SET,                                                                                    
##       STRAWBERRY CHARLOTTE BAG}           => {RED RETROSPOT CHARLOTTE BAG} 0.003080652          1 0.003080652 19.14990    61
## [9]  {BLUE 3 PIECE POLKADOT CUTLERY SET,                                                                                    
##       CHARLOTTE BAG PINK POLKADOT,                                                                                          
##       STRAWBERRY CHARLOTTE BAG}           => {RED RETROSPOT CHARLOTTE BAG} 0.003585677          1 0.003585677 19.14990    71
## [10] {ALARM CLOCK BAKELIKE GREEN,                                                                                           
##       BLUE 3 PIECE POLKADOT CUTLERY SET,                                                                                    
##       RED RETROSPOT CHARLOTTE BAG}        => {WOODLAND CHARLOTTE BAG}      0.003030150          1 0.003030150 23.71377    60
## [11] {BLUE POLKADOT CUP,                                                                                                    
##       PINK POLKADOT BOWL,                                                                                                   
##       STRAWBERRY CHARLOTTE BAG}           => {RED RETROSPOT CHARLOTTE BAG} 0.003181657          1 0.003181657 19.14990    63
## [12] {BLUE POLKADOT CUP,                                                                                                    
##       CHARLOTTE BAG PINK POLKADOT,                                                                                          
##       PINK POLKADOT BOWL}                 => {RED RETROSPOT CHARLOTTE BAG} 0.003030150          1 0.003030150 19.14990    60
## [13] {BLUE POLKADOT CUP,                                                                                                    
##       ROUND SNACK BOXES SET OF 4 SKULLS,                                                                                    
##       STRAWBERRY CHARLOTTE BAG}           => {WOODLAND CHARLOTTE BAG}      0.003030150          1 0.003030150 23.71377    60
## [14] {BLUE POLKADOT CUP,                                                                                                    
##       CHARLOTTE BAG SUKI DESIGN,                                                                                            
##       ROUND SNACK BOXES SET OF 4 SKULLS}  => {WOODLAND CHARLOTTE BAG}      0.003030150          1 0.003030150 23.71377    60
## [15] {BLUE POLKADOT CUP,                                                                                                    
##       RED RETROSPOT CHARLOTTE BAG,                                                                                          
##       ROUND SNACK BOXES SET OF 4 SKULLS}  => {WOODLAND CHARLOTTE BAG}      0.003131155          1 0.003131155 23.71377    62
## [16] {BLUE POLKADOT CUP,                                                                                                    
##       CHARLOTTE BAG PINK POLKADOT,                                                                                          
##       RED RETROSPOT PEG BAG}              => {WOODLAND CHARLOTTE BAG}      0.003030150          1 0.003030150 23.71377    60
## [17] {BLUE POLKADOT CUP,                                                                                                    
##       CHARLOTTE BAG PINK POLKADOT,                                                                                          
##       RED RETROSPOT PEG BAG}              => {RED RETROSPOT CHARLOTTE BAG} 0.003030150          1 0.003030150 19.14990    60
## [18] {BLUE POLKADOT CUP,                                                                                                    
##       RED RETROSPOT PEG BAG,                                                                                                
##       WOODLAND CHARLOTTE BAG}             => {RED RETROSPOT CHARLOTTE BAG} 0.003333165          1 0.003333165 19.14990    66
## [19] {BLUE POLKADOT CUP,                                                                                                    
##       CIRCUS PARADE LUNCH BOX,                                                                                              
##       WOODLAND CHARLOTTE BAG}             => {STRAWBERRY CHARLOTTE BAG}    0.003181657          1 0.003181657 27.42521    63
## [20] {BLUE POLKADOT CUP,                                                                                                    
##       CIRCUS PARADE LUNCH BOX,                                                                                              
##       WOODLAND CHARLOTTE BAG}             => {RED RETROSPOT CHARLOTTE BAG} 0.003181657          1 0.003181657 19.14990    63
plot(rules, method = "graph", engine = "htmlwidget", measure = "lift", shading = "confidence", limit = 20)

Dobili smo ukupno 17597 pravila. Nakon uklanjanja redundantnih pravila ostalo ih je 6276. Kad sortiramo pravila po nosaču, uglavnom se prikazuju proizvodi koji impliciraju kupnju ukrasa za božićna drvca. Kad sortiramo pravila po pouzdanosti, prikazuju se proizvodi koji impliciraju kupnju torbi i posuđa. Zadali smo parametre support, confidence, minlen, maxlen i target. Redundatnih pravila bilo je 11321.

subrules <- subset(rules, subset = (lhs %in% c("LUNCH BAG CARS BLUE") & lhs %in% c("RED RETROSPOT OVEN GLOVE") & lhs %in% c("WOODLAND CHARLOTTE BAG"))) 
subrules
## set of 50 rules
inspect(head(subrules, n = 20))
##      lhs                                       rhs                                   support confidence    coverage     lift count
## [1]  {LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       ROUND SNACK BOXES SET OF 4 SKULLS,                                                                                          
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003080652  0.9838710 0.003131155 26.98287    61
## [2]  {LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       ROUND SNACK BOXES SET OF 4 SKULLS,                                                                                          
##       WOODLAND CHARLOTTE BAG}               => {CHARLOTTE BAG SUKI DESIGN}       0.003080652  0.9838710 0.003131155 22.08801    61
## [3]  {LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       ROUND SNACK BOXES SET OF 4 SKULLS,                                                                                          
##       WOODLAND CHARLOTTE BAG}               => {RED RETROSPOT CHARLOTTE BAG}     0.003030150  0.9677419 0.003131155 18.53216    60
## [4]  {LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       ROUND SNACK BOXES SET OF 4 SKULLS,                                                                                          
##       WOODLAND CHARLOTTE BAG}               => {PACK OF 72 RETROSPOT CAKE CASES} 0.003030150  0.9677419 0.003131155 14.51686    60
## [5]  {LUNCH BAG CARS BLUE,                                                                                                        
##       PINK 3 PIECE POLKADOT CUTLERY SET,                                                                                          
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003080652  0.9838710 0.003131155 26.98287    61
## [6]  {LUNCH BAG CARS BLUE,                                                                                                        
##       PINK 3 PIECE POLKADOT CUTLERY SET,                                                                                          
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {CHARLOTTE BAG PINK POLKADOT}     0.003030150  0.9677419 0.003131155 25.79039    60
## [7]  {LUNCH BAG CARS BLUE,                                                                                                        
##       PINK 3 PIECE POLKADOT CUTLERY SET,                                                                                          
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {CHARLOTTE BAG SUKI DESIGN}       0.003030150  0.9677419 0.003131155 21.72592    60
## [8]  {LUNCH BAG CARS BLUE,                                                                                                        
##       PINK 3 PIECE POLKADOT CUTLERY SET,                                                                                          
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {RED RETROSPOT CHARLOTTE BAG}     0.003131155  1.0000000 0.003131155 19.14990    62
## [9]  {LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       RED RETROSPOT PEG BAG,                                                                                                      
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003535175  0.9859155 0.003585677 27.03894    70
## [10] {LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       RED RETROSPOT PEG BAG,                                                                                                      
##       WOODLAND CHARLOTTE BAG}               => {CHARLOTTE BAG SUKI DESIGN}       0.003535175  0.9859155 0.003585677 22.13391    70
## [11] {LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       RED RETROSPOT PEG BAG,                                                                                                      
##       WOODLAND CHARLOTTE BAG}               => {RED RETROSPOT CHARLOTTE BAG}     0.003484672  0.9718310 0.003585677 18.61047    69
## [12] {CERAMIC HEART FAIRY CAKE MONEY BANK,                                                                                        
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003131155  0.9841270 0.003181657 26.98989    62
## [13] {CERAMIC HEART FAIRY CAKE MONEY BANK,                                                                                        
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {CHARLOTTE BAG PINK POLKADOT}     0.003030150  0.9523810 0.003181657 25.38102    60
## [14] {CERAMIC HEART FAIRY CAKE MONEY BANK,                                                                                        
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {CHARLOTTE BAG SUKI DESIGN}       0.003080652  0.9682540 0.003181657 21.73741    61
## [15] {CERAMIC HEART FAIRY CAKE MONEY BANK,                                                                                        
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {RED RETROSPOT CHARLOTTE BAG}     0.003030150  0.9523810 0.003181657 18.23800    60
## [16] {CERAMIC HEART FAIRY CAKE MONEY BANK,                                                                                        
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {PACK OF 72 RETROSPOT CAKE CASES} 0.003030150  0.9523810 0.003181657 14.28644    60
## [17] {CHILLI LIGHTS,                                                                                                              
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003434170  0.9714286 0.003535175 26.64163    68
## [18] {HOT BATHS METAL SIGN,                                                                                                       
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003080652  0.9682540 0.003181657 26.55457    61
## [19] {HOT BATHS METAL SIGN,                                                                                                       
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {CHARLOTTE BAG SUKI DESIGN}       0.003080652  0.9682540 0.003181657 21.73741    61
## [20] {HOT BATHS METAL SIGN,                                                                                                       
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {RED RETROSPOT CHARLOTTE BAG}     0.003080652  0.9682540 0.003181657 18.54197    61
inspect(head(subrules, n = 20, by ="lift"))
##      lhs                                       rhs                               support confidence    coverage     lift count
## [1]  {LUNCH BAG CARS BLUE,                                                                                                    
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       RED RETROSPOT PEG BAG,                                                                                                  
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003535175  0.9859155 0.003585677 27.03894    70
## [2]  {LUNCH BAG CARS BLUE,                                                                                                    
##       PARTY BUNTING,                                                                                                          
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003535175  0.9859155 0.003585677 27.03894    70
## [3]  {CERAMIC HEART FAIRY CAKE MONEY BANK,                                                                                    
##       LUNCH BAG CARS BLUE,                                                                                                    
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003131155  0.9841270 0.003181657 26.98989    62
## [4]  {LUNCH BAG CARS BLUE,                                                                                                    
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       ROUND SNACK BOXES SET OF 4 SKULLS,                                                                                      
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003080652  0.9838710 0.003131155 26.98287    61
## [5]  {LUNCH BAG CARS BLUE,                                                                                                    
##       PINK 3 PIECE POLKADOT CUTLERY SET,                                                                                      
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003080652  0.9838710 0.003131155 26.98287    61
## [6]  {CHILLI LIGHTS,                                                                                                          
##       LUNCH BAG CARS BLUE,                                                                                                    
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003434170  0.9714286 0.003535175 26.64163    68
## [7]  {BOX OF 24 COCKTAIL PARASOLS,                                                                                            
##       LUNCH BAG CARS BLUE,                                                                                                    
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003434170  0.9714286 0.003535175 26.64163    68
## [8]  {LUNCH BAG CARS BLUE,                                                                                                    
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       REGENCY CAKESTAND 3 TIER,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003434170  0.9714286 0.003535175 26.64163    68
## [9]  {LUNCH BAG CARS BLUE,                                                                                                    
##       PACK OF 72 SKULL CAKE CASES,                                                                                            
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003232160  0.9696970 0.003333165 26.59414    64
## [10] {CHOCOLATE HOT WATER BOTTLE,                                                                                             
##       LUNCH BAG CARS BLUE,                                                                                                    
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003232160  0.9696970 0.003333165 26.59414    64
## [11] {ALARM CLOCK BAKELIKE RED,                                                                                               
##       LUNCH BAG CARS BLUE,                                                                                                    
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003232160  0.9696970 0.003333165 26.59414    64
## [12] {HOT BATHS METAL SIGN,                                                                                                   
##       LUNCH BAG CARS BLUE,                                                                                                    
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003080652  0.9682540 0.003181657 26.55457    61
## [13] {CHARLOTTE BAG SUKI DESIGN,                                                                                              
##       LUNCH BAG CARS BLUE,                                                                                                    
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003989697  0.9634146 0.004141205 26.42185    79
## [14] {CHARLOTTE BAG PINK POLKADOT,                                                                                            
##       LUNCH BAG CARS BLUE,                                                                                                    
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003787687  0.9615385 0.003939195 26.37039    75
## [15] {ALARM CLOCK BAKELIKE GREEN,                                                                                             
##       LUNCH BAG CARS BLUE,                                                                                                    
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003131155  0.9538462 0.003282662 26.15943    62
## [16] {LUNCH BAG CARS BLUE,                                                                                                    
##       LUNCH BAG RED RETROSPOT,                                                                                                
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003131155  0.9538462 0.003282662 26.15943    62
## [17] {LUNCH BAG CARS BLUE,                                                                                                    
##       LUNCH BAG SPACEBOY DESIGN,                                                                                              
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003030150  0.9523810 0.003181657 26.11925    60
## [18] {LUNCH BAG CARS BLUE,                                                                                                    
##       RED RETROSPOT CHARLOTTE BAG,                                                                                            
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}    0.003939195  0.9512195 0.004141205 26.08739    78
## [19] {ALARM CLOCK BAKELIKE GREEN,                                                                                             
##       LUNCH BAG CARS BLUE,                                                                                                    
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {CHARLOTTE BAG PINK POLKADOT} 0.003181657  0.9692308 0.003282662 25.83007    63
## [20] {LUNCH BAG CARS BLUE,                                                                                                    
##       PINK 3 PIECE POLKADOT CUTLERY SET,                                                                                      
##       RED RETROSPOT OVEN GLOVE,                                                                                               
##       WOODLAND CHARLOTTE BAG}               => {CHARLOTTE BAG PINK POLKADOT} 0.003030150  0.9677419 0.003131155 25.79039    60
inspect(head(subrules, n = 20, by ="confidence"))
##      lhs                                       rhs                                   support confidence    coverage     lift count
## [1]  {LUNCH BAG CARS BLUE,                                                                                                        
##       PINK 3 PIECE POLKADOT CUTLERY SET,                                                                                          
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {RED RETROSPOT CHARLOTTE BAG}     0.003131155  1.0000000 0.003131155 19.14990    62
## [2]  {LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       RED RETROSPOT PEG BAG,                                                                                                      
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003535175  0.9859155 0.003585677 27.03894    70
## [3]  {LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       RED RETROSPOT PEG BAG,                                                                                                      
##       WOODLAND CHARLOTTE BAG}               => {CHARLOTTE BAG SUKI DESIGN}       0.003535175  0.9859155 0.003585677 22.13391    70
## [4]  {LUNCH BAG CARS BLUE,                                                                                                        
##       PARTY BUNTING,                                                                                                              
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003535175  0.9859155 0.003585677 27.03894    70
## [5]  {LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       REGENCY CAKESTAND 3 TIER,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {PACK OF 72 RETROSPOT CAKE CASES} 0.003484672  0.9857143 0.003535175 14.78646    69
## [6]  {CERAMIC HEART FAIRY CAKE MONEY BANK,                                                                                        
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003131155  0.9841270 0.003181657 26.98989    62
## [7]  {LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       ROUND SNACK BOXES SET OF 4 SKULLS,                                                                                          
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003080652  0.9838710 0.003131155 26.98287    61
## [8]  {LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       ROUND SNACK BOXES SET OF 4 SKULLS,                                                                                          
##       WOODLAND CHARLOTTE BAG}               => {CHARLOTTE BAG SUKI DESIGN}       0.003080652  0.9838710 0.003131155 22.08801    61
## [9]  {LUNCH BAG CARS BLUE,                                                                                                        
##       PINK 3 PIECE POLKADOT CUTLERY SET,                                                                                          
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003080652  0.9838710 0.003131155 26.98287    61
## [10] {LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       RED RETROSPOT PEG BAG,                                                                                                      
##       WOODLAND CHARLOTTE BAG}               => {RED RETROSPOT CHARLOTTE BAG}     0.003484672  0.9718310 0.003585677 18.61047    69
## [11] {CHILLI LIGHTS,                                                                                                              
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003434170  0.9714286 0.003535175 26.64163    68
## [12] {BOX OF 24 COCKTAIL PARASOLS,                                                                                                
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003434170  0.9714286 0.003535175 26.64163    68
## [13] {LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       REGENCY CAKESTAND 3 TIER,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003434170  0.9714286 0.003535175 26.64163    68
## [14] {LUNCH BAG CARS BLUE,                                                                                                        
##       PACK OF 72 SKULL CAKE CASES,                                                                                                
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003232160  0.9696970 0.003333165 26.59414    64
## [15] {LUNCH BAG CARS BLUE,                                                                                                        
##       PACK OF 72 SKULL CAKE CASES,                                                                                                
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {RED RETROSPOT CHARLOTTE BAG}     0.003232160  0.9696970 0.003333165 18.56960    64
## [16] {CHOCOLATE HOT WATER BOTTLE,                                                                                                 
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003232160  0.9696970 0.003333165 26.59414    64
## [17] {ALARM CLOCK BAKELIKE RED,                                                                                                   
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003232160  0.9696970 0.003333165 26.59414    64
## [18] {ALARM CLOCK BAKELIKE GREEN,                                                                                                 
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {CHARLOTTE BAG PINK POLKADOT}     0.003181657  0.9692308 0.003282662 25.83007    63
## [19] {CERAMIC HEART FAIRY CAKE MONEY BANK,                                                                                        
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {CHARLOTTE BAG SUKI DESIGN}       0.003080652  0.9682540 0.003181657 21.73741    61
## [20] {HOT BATHS METAL SIGN,                                                                                                       
##       LUNCH BAG CARS BLUE,                                                                                                        
##       RED RETROSPOT OVEN GLOVE,                                                                                                   
##       WOODLAND CHARLOTTE BAG}               => {STRAWBERRY CHARLOTTE BAG}        0.003080652  0.9682540 0.003181657 26.55457    61
plot(subrules, method = "graph", engine = "htmlwidget", measure = "lift", shading = "confidence", limit = 20)